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雀巢是全球最大的食品品牌。光彩从2000年底开始代理雀巢冷食系列。2001年营业额为800万人民币,比1999年同期品牌营业额上升50%。光彩为配合雀巢冷食的市场发展新建了1500立方米冷库,巩固了冷冻链的基础。因为冰激凌在全国发展迅速,光彩未来着眼未来,在这项代理上报有极大的信心。
Nestle Ice cream:
Nestle is the biggest food company in the world. Beijing Great Expectation Bussiness Co.,Ltd. cooperated with Nestle as the distributor of Nestle Ice-cream since end of 2000. The turnover of 2001 is RMB 8 million, it's 50% increasement compare with 1999. In order to cooperate with Nestle Ice-cream well, we build uo a 1,500 m3 cold store to improve the cold chain. Ice cream market existing big potential, we are very confidence for distribute this brand in the future.
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